How to improve your supply chain performance

B2C vs B2B – Human beings are decision makers in both cases

B2C vs B2B – Human beings are decision makers in both cases

B2C vs B2B – Human beings are decision makers in both cases. So, for B2B, defining a value proposition and mapping it to industries, to verticals, to functions within companies, and really getting sharp on the relevance of your product offering to that customer, is critical. A lot of B2C companies get overly focused onRead more about B2C vs B2B – Human beings are decision makers in both cases[…]